We are excited to announce that we took second place in the Spring 2014 AngelHack Seattle Hackathon. The Seattle AngelHack competition took place over the weekend of May 17-18, 2014. It was hosted at the WeWork workspace in South Lake Union. The goal of the competition was to build prototypes of exciting new online technologies that can improve peoples’ lives. There were a number of local entrepreneurs and venture capitalists in attendance and there was a terrific keynote speech by Julep’s CEO, Jane Park.
There was a strong turnout at the AngelHack Seattle event as the competitors filled up the WeWork workspace for the weekend. By the end of the competition, 20 teams had completed a project and were ready to demo their product. There were two rounds of judging and a number of impressive demos. After the first round, 8 teams, including the team from Triomphe Global Marketing, were selected to present in the final round. After a great round of presentations, our team was awarded second place.
For our demo, we focused on a new tool to help online marketers build more targeted SEM accounts. In most companies, SEM accounts tend to grow organically as the program scales. This can lead to inconsistencies in account structure and gaps in targeted keywords. The goal of the project was to build a cloud-based system to generate robust account structures in a scalable way. We built a demo of the tool using the Ruby programming language and prototyped it using a Ruby-on-Rails app hosted on Heroku. By the end of the weekend, we were pleased with the progress that we made.
We plan to continue developing tools that make building and optimizing SEM accounts on Google, Bing, and Yahoo easier to manage. After our account building tool is more mature, we plan to add on keyword optimization and ad copy A/B testing modules.
If you’re interested in discussing any of these tools with us, feel free to send us an email